I have a Twitter account, but I rarely look at it. I don’t teach anything about Twitter marketing (though the basic principles I use and teach apply there). But even I can’t resist the story of Lil Nas X and how he became an (almost) overnight celebrity 140(+) characters at a time. Enter Lil Nas […]
Lil Nas X Teaches You How to Grow Your Business. Read More »
The success in the details.Every little thing counts. I’m a detail-oriented person and always have been, so seemingly small efforts are noticeable and important to me. I love little touches of creativity that take something mediocre and make it great. These are the stories of 3 companies that used the smallest of details to capture
How a Simple Confirmation Email Helped Catapult One Business to a $22 Million Valuation. Read More »
The idea formulated at a creative brainstorming meeting at Bandolier Media in Austin, Texas. They ran with it. Then it hit Twitter (@barbzlovescarbs). Then a popular Instagram meme influencer (@middleclassfancy) got in the game. And that’s when the tide turned for @justaconstructionguy. The story:Some chick going by @barbzlovescarbs on Twitter posts that “her dad” asked
How a Construction Guy in Austin, Texas Spoofed Instagram and Won the Social Game. Read More »
This is the foundation of Apple’s incredible success. With other personal computers coming on the market when Apple launched the Apple I in 1977, what set them apart? Employee #3.They needed a mass infusion of cash to take the Apple I into production. $250,000, to be exact. No bank would loan a barefoot, smelly hippie
Apple’s Marketing Philosophy Read More »
