A punk rock band loves the 7-Eleven nachos so much they wrote a song about them. 7-Eleven heard about it and partnered with them to create a “real” music video. Then they issued a press release about their new music video. The standard issue for company press releases is boilerplate company info copy. Usually incredibly […]
Punk Rock, 7-Eleven Nachos, and Boilerplate Copy. Read More »
I’m the Gladys Kravitz of our neighborhood–always looking out the window and down the street. One day as I was peering out the window, a black Honda Accord with matching black rims whipped around the corner, made a U-turn, and parked right in front of our house. Out popped a chick with a bird’s nest
Pink Bunny Slippers and a Black Pleather Bodysuit. Read More »
The unprecedented formula for wasting as much brand equity and ad budget as possible in these uncertain times: Cue up somber piano music. Load up b-roll of empty streets and businesses. Use phrases like: Especially today Now more than ever Today more than ever In times like these During these times of great uncertainty During
Unprecedented Marketing BS in These Uncertain Times. Read More »
I have a Twitter account, but I rarely look at it. I don’t teach anything about Twitter marketing (though the basic principles I use and teach apply there). But even I can’t resist the story of Lil Nas X and how he became an (almost) overnight celebrity 140(+) characters at a time. Enter Lil Nas
Lil Nas X Teaches You How to Grow Your Business. Read More »
