Don’t Do What Pied Piper Did. Fictional or Not.
Silicon Valley (HBOMax) is a masterclass in branding.
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Branding
Apple’s Marketing Philosophy
This is the foundation of Apple’s incredible success. With other personal computers coming on the market when Apple launched the Apple I in 1977, what set them apart? Employee #3.They needed a mass infusion of cash to take the Apple I into production. $250,000, to be exact. No bank would loan a barefoot, smelly hippie
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