These will help you market your business.
A punk rock band loves the 7-Eleven nachos so much they wrote a song about them. 7-Eleven heard about it and partnered with them to create a “real” music video. Then they issued a press release about their new music video. The standard issue for company press releases is boilerplate company info copy. Usually incredibly […]
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I’m the Gladys Kravitz of our neighborhood–always looking out the window and down the street. One day as I was peering out the window, a black Honda Accord with matching black rims whipped around the corner, made a U-turn, and parked right in front of our house. Out popped a chick with a bird’s nest […]
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The unprecedented formula for wasting as much brand equity and ad budget as possible in these uncertain times: Cue up somber piano music. Load up b-roll of empty streets and businesses. Use phrases like: Especially today Now more than ever Today more than ever In times like these During these times of great uncertainty During […]
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I was surprised by how bad this ad was even though I had already read the commentary on it by a lot of experts I respect. The Peloton bike ad called “The gift that gives back,” was being torn apart on social media for a few different (public opinion) reasons: The wife should have been […]
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I have a Twitter account, but I rarely look at it. I don’t teach anything about Twitter marketing (though the basic principles I use and teach apply there). But even I can’t resist the story of Lil Nas X and how he became an (almost) overnight celebrity 140(+) characters at a time. Enter Lil Nas […]
Read ArticleThe success in the details.Every little thing counts. I’m a detail-oriented person and always have been, so seemingly small efforts are noticeable and important to me. I love little touches of creativity that take something mediocre and make it great. These are the stories of 3 companies that used the smallest of details to capture […]
Read ArticleThe idea formulated at a creative brainstorming meeting at Bandolier Media in Austin, Texas. They ran with it. Then it hit Twitter (@barbzlovescarbs). Then a popular Instagram meme influencer (@middleclassfancy) got in the game. And that’s when the tide turned for @justaconstructionguy. The story:Some chick going by @barbzlovescarbs on Twitter posts that “her dad” asked […]
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This is the foundation of Apple’s incredible success. With other personal computers coming on the market when Apple launched the Apple I in 1977, what set them apart? Employee #3.They needed a mass infusion of cash to take the Apple I into production. $250,000, to be exact. No bank would loan a barefoot, smelly hippie […]
Read ArticleJay-Z buys Tidal. In 2015 Jay-Z invested $56 million in a holding company that owned the streaming music service known as Tidal. Partly in a move to beat Apple to the punch—their music streaming service was just getting ready to launch. At a press conference in New York City in March of 2015, along with […]
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